Edoardo Freddi International’s Portfolio is enriched with a new trendy product, Franc Lizêr Dealcoholized Sparkling Wine

The new range FRANC LIZÊR includes a Sparkling “Blanc de Blancs” dealcoholized wine and a Sparkling “Rosé” dealcoholized wine, two trendy products according to EFI (Edoardo Freddi International) which have a packaging designed to convey elegance, high quality, prestige.
A coat of arms consisting of two lions holding a “zero” is proposed on the label and neck label to reinforce these values and remind the consumers of the absence of alcohol. The brand awareness of these products has an impact on purchases and helps recruit new consumers who know what to expect in terms of taste and quality.
‘No’ – ‘low’ alcohol wines continue to outperform alcohol wines, especially in markets where the segment is well established and no–alcohol products are perceived to be more modern and innovative.

FRANC LIZÊR dealcoholized sparkling “Blanc de Blancs” and “Rosé” wines are quality ‘no’ alcohol products perfect to satisfy consumers demands and show their high growth potential on international markets.